Jul 29 / Doug Reed

Specialized Secrets for Networking After a Layoff

Today we’re tackling a topic that hits close to home for many of us: the importance of attending networking events and conferences after being laid off.  If you’re feeling uncertain, overwhelmed, or unsure of what to do next, this article is for you.

First off, let’s address the elephant in the room—being laid off is a real bummer.

It’s a blow to your confidence, your routine, and your sense of security. But here’s the thing: it’s also an opportunity. The job market can feel intimidating, but one of the most effective ways to get back on your feet is to start putting yourself out there.

Networking events and conferences are invaluable tools, not just for job hunting but for personal and professional growth. They can connect you with new opportunities, keep you updated on industry trends, and give you the chance to showcase your skills and personality.

Also, if you’re a introvert like me – yes, I’m sure some of you are saying, Doug, you’re no introvert. Yes, I am, I just know the power of self-motivation – a topic for another day.

Going to these things can be equally tough. So, I’m especially going to share some tips with those of you who are introverts, like me.

Here are three key reasons why getting out there matters:

  1. Rebuilding Confidence: When you’re out of a job, it’s easy to feel disconnected from your industry. Attending events helps you re-engage and reminds you of your value.
  2. Expanding Your Network: Most jobs aren’t posted online. Instead, they’re filled through personal connections. Networking events give you access to people who might know about opportunities you wouldn’t find otherwise.
  3. Staying Updated: Industries evolve quickly. Conferences and events keep you informed about new trends, tools, and best practices—making you a more competitive candidate.


Preparation is key to making the most of these opportunities. Here’s how to get ready:

  • Define Your Goals: Are you looking for job leads, mentorship, or just trying to learn? Be clear about what you want to achieve.
  • Update Your Materials: Make sure your resume, LinkedIn profile, and business cards are up to date.
  • Practice Your Pitch: Have a concise and engaging introduction that highlights who you are, what you do, and what you’re looking for.
  • Research the Event: Know who will be there, including speakers and attendees, so you can target your conversations effectively.

Once you’re at the event, focus on these strategies to maximize your impact:

  • Be Approachable: Smile, maintain good posture, and show genuine interest in others.
  • Ask Questions: People love talking about themselves. Ask thoughtful questions about their work, challenges, or industry insights.
  • Take Notes: Jot down key points from conversations to help you follow up later.
  • Engage on Social Media: Use event hashtags to share your thoughts and connect with attendees online.


The event itself is just the beginning. Following up is where the magic happens. Here’s how to do it effectively:

  • Send Thank-You Notes: Email or message the people you connected with to express your appreciation for their time and insights.
  • Personalize Your Outreach: Reference something specific from your conversation to make your follow-up more meaningful.
  • Stay Connected: Engage with their content on LinkedIn, or share relevant articles that might interest them.
  • Set Up Meetings: If appropriate, invite them for a coffee chat or virtual meeting to continue the conversation.


I know stepping into a room full of strangers can be daunting, especially when you’re navigating the uncertainty of a layoff.

But remember, every conversation is a step toward your next opportunity. Networking is about building relationships, not just landing a job. The connections you make today could lead to unexpected opportunities tomorrow.

So take that leap. Attend that event. Strike up that conversation. Your next big career move might be one handshake away.

If you found this helpful, share this article with someone who might benefit.

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