Today we’re diving into a topic that’s not just timely but also transformative: creating a personal website or portfolio after being laid off.
Whether you’ve recently faced a layoff or want to future-proof your career, this article will show you how to leverage a personal website to separate you from the others, put you at the front of the job search pack and help you land your next great opportunity.
First off, let’s address the elephant in the room: getting laid off can be emotionally challenging. It’s okay to feel discouraged, but remember, it’s not a reflection of your value or potential. Instead, think of it as a reset button—a chance to showcase your unique skills and build your personal brand.
And a personal website or portfolio is the perfect tool to do just that.
In today’s digital-first world, your online presence is often your first impression. Think of your personal website as your digital handshake or business card. Recruiters and hiring managers routinely search for candidates online before interviews. A well-crafted website helps you:
- Stand out in a crowded job market.
- Showcase your expertise and accomplishments beyond the constraints of a traditional resume.
- Control the narrative of your career story.
For example, let’s say you’re a graphic designer. A personal website allows you to show, not just tell. You can highlight your best projects, case studies, and testimonials from clients or colleagues.
What makes a personal website or portfolio effective? Here’s a checklist:
- Professional Domain Name: Keep it simple, ideally your full name or a variation of it. For example, JohnDoe.com or JaneSmithDesigns.com.
- About Section: This is your elevator pitch. Share your story, your expertise, and what drives you. Make it relatable and authentic.
- Portfolio or Work Samples: Highlight your best work. If your previous job involved confidential projects, consider creating mock-ups or personal projects to demonstrate your skills.
- Testimonials: Include quotes or endorsements from colleagues, mentors, or clients. Social proof builds trust.
- Blog or Insights: Share your thoughts on industry trends or challenges. This demonstrates thought leadership and keeps your website dynamic.
- Contact Information: Make it easy for people to reach you. Include a contact form or your email address.
Remember, your website doesn’t have to be overly complex. Tools like Wix, Squarespace, or WordPress make it easy to create a professional site without coding skills.
Your personal website isn’t just a portfolio; it’s the centerpiece of your personal brand. Use consistent colors, fonts, and imagery to reflect your personality and professional ethos. Add a professional photo and a tagline that captures what you’re all about. For example, “Graphic Designer Crafting Bold, Impactful Brands” or “Data Analyst Turning Numbers into Narratives.”
A great website won’t help you if no one sees it. Promote it on your LinkedIn profile, add it to your email signature, and share it on social media. When applying for jobs, include the link in your resume and cover letter.
A personal website or portfolio can be your golden ticket to the next phase of your career. It’s a chance to turn a layoff into an amazing opportunity. So, take the first step today—start planning your site, gather your work samples, and get your story out there.
If you've been laid off or in between jobs or just unsatisfied with the job you've got, be sure to go to lifebydesign360.com and subscribe. Each week you'll get important updates on new podcasts that can help you get the job you want now, create a side hack and an income that you can never get fired from and get on the fastest path to retirement success and financial freedom.
And be sure to look out for openings in our LifeByDesign360 Insider Academy and Community. There you’ll find all the coaches, the courses, the resources and an amazing community of people going through what you’re going through, who are utilizing the tools for maximum success.
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